Our selection of Zenith Watches

Zenith History

Zenith was founded in 1865 in Le Locle, Switzerland and is one of the oldest watchmaking brands in the world. In 1911, Zenith introduced the first wristwatch with a precision movement, the Zenith 19. In the 1960s, Zenith became known for its high-frequency chronometer movements, used in numerous military and aviation applications. In 1969, the Zenith El Primero, the first high-frequency automatic chronograph movement, was introduced. Today, Zenith continues to produce innovative and high-quality timepieces and is regarded as one of the leading luxury watch brands in the world.

Zenith Design

Zenith watches are known for their modern and sophisticated design, combining traditional Swiss watchmaking with contemporary styles. The brand's watches feature clean lines, elegant curves, and precise attention to detail in both their appearance and performance. Zenith's design aesthetic often incorporates sporty elements, inspired by the brand's history in aviation and motor racing, as well as sophisticated and timeless designs.

Zenith Company

Recently Breitling was acquired by CVC Capital Partners, although the previous owner Théodore Schneider still holds 20 percent of the company.  Its worth is estimated to be around 800 million Euros, and it is reported that CVC would have paid about double of the net worth.  Yearly Sales Revenue is reported to be between 400 and 500 million Swiss Francs.  Breitling is selling worldwide and is now one of the many watchmakers that are vying the Chinese market. 

Zenith Value

Generally Breitling aren't creating the buzz and scarcity as some other Swiss watch brands are doing.  Thus there's no huge price increases due to speculation and scarcity.  People don't buy Breitlings for investment purposes, but rather for their quality of build and functions, their excellent price-quality and of course people like the look of this or that specific model.  Reselling your Breitling will generally be at a lower price than the buying price, although seldomly, if the watch is well kept and serviced, at a big decrease in value.