Corum is a Swiss luxury watch brand founded in 1955 in La Chaux-de-Fonds, Switzerland by Gaston Ries and his nephew René Bannwart. The brand's initial focus was on creating high-quality timepieces with innovative designs, and in 1960 they released the Admiral's Cup, a sporty watch that quickly became their flagship model. Throughout the 1970s and 1980s, Corum continued to push the boundaries of watch design, releasing iconic models like the Golden Bridge, the Rolls-Royce watch, and the Bubble watch. In 2013, the brand was acquired by China Haidian Holdings Limited, which also owns Eterna and Louis Erard.
Corum is known for its bold and unconventional designs, often incorporating unique materials like meteorite, titanium, and carbon fiber. Many of the brand's most famous watches feature non-traditional case shapes and designs, like the Golden Bridge with its transparent case or the Bubble watch with its oversized crystal. Corum has also collaborated with artists and designers like Sylvester Stallone, Elisabetta Fantone, and Joachim Horsley to create limited edition watches.
Corum is currently headquartered in La Chaux-de-Fonds, Switzerland, and is a subsidiary of China Haidian Holdings Limited. The brand has a small but dedicated team of watchmakers and designers, who work together to create unique and innovative timepieces. Corum watches are sold in boutiques and authorized dealers around the world.
Corum watches are generally priced in the mid to high range of luxury watches, with some models commanding prices upwards of six figures. The brand's unique and often avant-garde designs appeal to collectors and enthusiasts who value creativity and originality in their timepieces. While Corum may not have the same level of brand recognition as some of its competitors, its dedication to innovation and design make it a respected name in the world of luxury watches.