The sixties were wild years. Especially for Rolex when the legendary founder Hans Wilsdorf died. The Deep Sea Special went to the seabed with a submarine and thanks to this the Rolex Sea-Dweller was introduced. But the most important news from that period came in 1963.
The introduction of the Rolex Cosmograph Daytona. The inspiration for the name Daytona (which appeared on the dial in 1964) is easier to guess: this chronograph had to become a race watch. Initially, the watch was named after another legendary race 'Le Mans' but that was quickly changed. By then, Rolex already sponsored the annual 24 hours of Daytona for two years. The watch was not a direct hit, but due to low production numbers, the demand only increased in the following years. The best-known model is undoubtedly the Paul Newman Daytona (never mentioned by Rolex, but simply named after his stylish wearer).