On watches from Switzerland you will often encounter the label "Swiss Made" at the bottom of the dial. This label enjoys a worldwide reputation and expresses a high level of quality that has been carefully built up by the various Swiss watch houses over the years and is still doing so.
The competition increased because not only in Switzerland watches were made of high quality. And because of that they decided in the early 70s to protect the label "Swiss Made". Swiss Made indicates that a watch meets strict criteria written down in a Swiss law, the Ordinance of December 23, 1971, which was modified on May 27, 1992. According to this, a watch may only wear the Swiss Made label if it meets minimum requirements. Recently the law has been tightened up.