Step by step
The brand Tudor stepped out of its "big brother" Rolex’ shadow in 2007 and has been working hard on its own identity.
Its strategy is aimed at eye-catching models inspired by the rich past of the brand, which at the same time wants to remain in the 'affordable quality watches' segment.
The founder of Rolex, Hans Wilsdorf, founded Tudor in 1946 as a second brand aiming to offer the legendary reliability of his watches to a larger audience at a lower price.
Still, Tudor can boast the same industrial platform as Rolex, especially in the field of cabinets and straps, assembly and quality assurance, not to mention distribution and after sales.
However, the hours themselves are usually supplied by ETA and 'Tudorised' according to the company's own aesthetic and technical criteria. In the era of vintage and retro, it's no wonder that the brand has begun drawing upon its own treasure room of iconic models. Following the success of the dive watch Heritage Black Bay, based on a 1954 model, it was the turn of the 1973 blue-shaded Chronograph Montecarlo.
In 2014, Tudor completed the Heritage Collection with the Ranger, a sports adventure with an urban adventurous feel inspired by the same 1960's 'toolwatch'. In the meanwhile, the company is crowned with its own house designed and built caliber.
The MT-5621 debuted in the simple North Flag and was built as a three-way model for the Pelagos models.
Two other caliber versions are used for the new Black Blay models, no copies of older Rolex watches, and not according to the pattern of ETA watches that Tudor has used for decades. With 31.8 and 33.8 millimeters, these calibers, with a 65-hour power reserve, are designed to fit into the space available in the respective cabinets. With their bulky bridges and plates they have a thickness of 6.5 millimeters. The spirals are made of silicon.
The new Tudor watches are all certified and settled according to chronometric standards.