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Focus on Watch brand: Breitling

Aviation History

In 1884, Léon Breitling opened his workshop in St. Imier in the Jura Mountains. He specialized in integrated chronographs from the very beginning.

His business strategy was a consistent focus on instrument watches with striking design. High quality standards and the rise of aviation perfected the image.

Today, Breitling's relationship with air sports, commercial aviation and military aviation has an extreme important place in the brand's identity.

The company holds a series of aviation days, has its own team of stunt flyers and sponsors various aviation associations.

The revelations of its own modern chronograph in Basel 2009, was an important milestone in the company's history.

The new design had to be '100 percent Breitling' and manufactured industrially in large numbers at reasonable cost. Although Breitling's production facilities in Grenchen and La Chaux-de-Fonds were both equipped with the latest manufacturing technologies, the contract for the new chronograph was abstracted by a small team in Geneva.


Breitling Calibers

By 2006, the brand’s new caliber B01 passed the tests of the COSC with flying colors, after which it began its victory march. One of the greatest achievements of the team of designers was the innovative centering system on the reset mechanism, which requires no manual adjustment. Since then, the caliber produced by Breitling itself has been further developed.

There is now the B04 with a second time zone, the B05 with world time and the B06 with a 30 second chronograph indication for the Breitling for Bentley series.

Also, the year 1915 was important for the brand and for watchmaker art in general: Breitling unveiled a wristchronograph with a separate push button at 2 hours instead of integrating it in the crown.

The Transocean Chronograph 1915 was just in time for a centenary. It comes in a limited edition, equipped with a manual-worn chronograph caliber B14.