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Focus on Watch brand: Breitling

Focus on Watch brand: Breitling

The roots of Breitling's storied aviation history stretch back to 1884 when Léon Breitling established his workshop in St. Imier, nestled in the Jura Mountains. From its very inception, Breitling specialized in crafting integrated chronographs, marking the beginning of a relentless pursuit of instrument watches with exceptional design. Over the years, Breitling's commitment to high-quality standards seamlessly intersected with the soaring world of aviation, forming a fundamental element of the brand's identity.


Vintage ad for one of Breitling's factorys.

Breitling's engagement with the realm of aviation extends far beyond the ordinary. The company maintains an enduring relationship with air sports, commercial aviation, and military aviation, all of which have played a pivotal role in shaping the brand's character. Breitling hosts a series of aviation events, sponsors various aviation associations, and even boasts its own team of stunt flyers, underlining its deep-seated connection to the skies. In 2009, the company marked an essential milestone in its history with the revelation of a modern chronograph at Baselworld. The challenge was to create a design that was unmistakably '100 percent Breitling' while ensuring efficient, large-scale industrial production. This endeavor was entrusted to a dedicated team based in Geneva, even though Breitling's production facilities in Grenchen and La Chaux-de-Fonds were equipped with cutting-edge manufacturing technologies.


One of Breitling's vintage ads celebrating the "Golden Era of Aviation".

Breitling's journey in horology is marked by remarkable achievements, including the development of its in-house caliber movements. In 2006, the brand's caliber B01 underwent stringent COSC tests and passed with flying colors, heralding its successful introduction to the watch world. A notable accomplishment by Breitling's team of designers was the innovative centering system on the reset mechanism, which eliminates the need for manual adjustments. Subsequent advancements in the brand's caliber lineup include the B04 with a second time zone, the B05 with world time functionality, and the B06 with a unique 30-second chronograph indication designed for the Breitling for Bentley series. Furthermore, the year 1915 stands out as a pivotal moment in watchmaking history when Breitling unveiled a wrist chronograph with a separate push button at 2 o'clock, a breakthrough that diverged from the conventional integration in the crown. To commemorate this milestone, the Transocean Chronograph 1915 was introduced in a limited edition, housing a manually-wound chronograph caliber B14.