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NFT's and Horology, 3 Interesting Cases

NFT's and Horology, 3 Interesting Cases

NFT’s were an incredibly hot topic the last few months. You couldn’t open social media or a news website without seeing endless streams of info about record breaking sales. We at Timepiece Bank aren’t here to tell you to either invest your whole life savings into NFT’s, nor are we here to tell you to stay away from them. I’m afraid you will have to look somewhere else for financial advice. We are here to do what we do best:
talk about watches. Many watch brands saw the potential of NFT’s and wanted to jump on the hype train. Many brands have their own ideas on how they want their brand identity to be linked with NFT’s. Let’s look at three interesting takes


Hublot Murakami

Hublot partnered with renowned artist Takashi Murakami to develop an artsy Classic Fusion watch. The artist made two limited edition for Hublot, an ‘All Black’ and ‘Sapphire Rainbow’ Classic Fusion. Murakami’s identity and style of art is very recognizable on these watches. Hublot wanted to take this one step further. Next to the physical watches, Hublot also minted NFT’s from these watches. 


Bulgari Octo Finissimo Ultra NFT

Bulgari went a step further. Instead of making an NFT version of a watch, they put the NFT inside the watch.
With a thickness of 1.8mm, the Octo Finissimo Ultra is (or at least was when it was released) the thinnest mechanical watch in the world.
However, this isn’t a regular Octo-Finissimo. This version has a turning QR code engraved on the ratchet wheel on the face of the watch, which houses the link to a digital artwork.



Tag Heuer Connected Calibre E4 Smartwatch

 Tag Heuer had a totally different take. Instead of making or promoting their own unique artwork, they took a completely different route. If you buy a physical painting or artwork, you can hang it in your living room and enjoy the artwork in your own home. Since NFT’s are ‘floating’ around in the abstract world of Blockchain, you are fairly limited in how you can enjoy your purchase. Sure, you can look it up on your phone or computer, but that’s not the same as having a painting hanging over your fireplace.

Tag Heuer saw this issue and came up with a solution. The Connected Calibre E4 gives the wearer the option to display purchased NFT’s on the wrist. This way, you can look at your unique artworks while wearing it.