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The History Of Tudor

Tudor is seen as a relatively new and modern brand, and is an established name under watch enthusiasts. Yet, even though their reputation is relatively young, the brand is almost one hundred years old. Let’s find out more about!



The History of Tudor

Tudor Is Owned By Rolex And Was Founded By Rolex’s Founder

This might not be a surprise for many, but it’s important to not forget how and why it happened.

‘What’s the big deal, brands buy and own other brands all the time?’

Well, this case is different, and definitely worth mentioning. Many brands and groups indeed buy other watchbands, but they stay separate brands. Omega is owned by the Swatch group, but the Swatch Group (and especially the Swatch brand) has limited to no influence in Omega’s way of doing business. Bulgari is owned by LVMH (Louis Vuitton Moët Hennessy), but I don’t think the guys from Louis Vuitton or Hennessy are invited to Bulgari’s brainstorm sessions.

With Tudor, it’s different. Tudor is Rolex’s sister company, and was founded in 1926 by the same guy who founded Rolex, Hans Wilsdorf. Wilsdorf founded Tudor to complement the Rolex line up. Tudor was supposed to offer a more ‘affordable’ line. This way, Wilsdorf could offer lower priced watches to a broader audience without affecting the quality and reputation of Rolex.

Today, both brands are still owned by the Hans Wilsdorf Foundation.


Tudor Made Watches For Military Units All Over The World

The biggest seal of approval a tool watch can get is being tested, approved and used by the military.

The Tudor Submariner was for example used by the US Navy elite Seal’s and the French Marine Nationale since the mid-sixties.

This was great for Tudor’s reputation. In their early days, Tudor struggled with their reputation. Since many of the early models had very similar designs as Rolex and sometimes even the same name (Submariner, Day Date), they were considered the ‘poor man’s Rolex’.

Being selected for various militaries sixties was exactly what their reputation needed. Many Tudor Submariners were used and worn in the Vietnam War. This helped to get rid of their ‘poor man’s Rolex’ name.


Tudor Re-Launched Itself In 2009

Tudor went under the radar for a few years. In the first few decades, Tudor watches and Rolex watches were very similar. Tudor had of course key features, like their signature Snowflake hands, but there were a lot of similarities. Tudor even used Rolex cases and bracelets for their first watches. Tudor wanted to start over fresh with a complete new line up and fresh reputation.

Today, Tudor is a completely separate and strong brand. They have their own designs that look completely different than the current Rolex line-up. They really managed to give the Black Bay and Pelagos line up an incredibly strong reputation in less than 10 years. Something many brands can’t even manage to do in fifty years.


Discover our Selection of Tudor Watches
  1. Heritage Black Bay
    Heritage Black Bay
    €3,610.00 Now Only €3,490.00
  2. Heritage Black Bay
    Heritage Black Bay
  3. Heritage Black Bay
    Heritage Black Bay
    €4,960.00 Now Only €4,190.00
  4. Black Bay 58
    Black Bay 58

Vintage inspired watches – Reissues are trending

Vintage inspired watches are hot. The prices of vintage watches are rising quickly, and most brands want to jump on the hype. Sadly, most vintage inspired watches look nothing like their grandfathers. Today, we are going to focus on 3 popular, modern watches that were inspired on vintage.


vintage inspired watches

Tudor Black Bay 58

The Black Bay 58 was a huge hit at Baselworld 2018. The release was a bit overshadowed by the release of the Tudor Pepsi, but it still was a big win.  The 58 is based on Tudor Submariners from the fifties. this can be seen in the smaller case, the gild dial and the rivet bracelet.

-- Find your Tudor Watch on Timepiece Bank --

Breitling Navitimer 806

The Breitling navitimer reissue based on the 806 was just released this year at Baselworld. Brietling did their best to make it look as much as possible like the original, and it worked!

-- Find your Breitling Watch on Timepiece Bank --

Omega Trilogy collection

This collection was introduced at Baselworld 2018, and was sold out in a hartbeat. It features three watches: a ... Seamaster, Railmaster and Speedmaster  All 3 models were based on their ‘parents’ from 1957

-- Find your Omega Watch on Timepiece Bank --

Celebs And Their Watches

The life of celebrities is one that fascinates many. They inspire a lot of people by what they do and what they wear. This also goes for watches. When celebrities are seen with a specific watch, demand goes up significantly. Social media also plays a great role in this. People follow their favorite celebrities on all these different channels and get updates and photos of their lives multiple times a day. That’s why brands want to have brand ambassadors to sport their watches.

David Beckham and Lady Gaga are both ambassadors for Tudor. Beckham started working with Tudor since 2017 and kicked off the “Born To Dare” campaign. Before that, he was an ambassador for Breitling since 2012. Lady Gaga also joined the team in 2017 and is Tudor’s first female ambassador.

Daniel Craig represents Omega. Although James Bond started of wearing Rolex, Daniel has been wearing Omega watches during his entire Bond career.

Richard Mille works together with Rafael Nadal. By now, 4 models bear Nadal’s name. All 4 watches have a tourbillon, normally a delicate, complex and relatively fragile complication. But these watches are worn by Nadal during his games so Richard Mille designed them to be super light and to withstand extreme shocks up to 10.000G’s. The lightest model, the RM27-01 only weighs 18,83 grams, that’s including the strap!

John Mayer is a big watch fanatic. His collection is apparently worth in the millions. He is a collector with a passion for new and vintage watches. He was featured on Hodinkee’s “Talking Watches” were he brought a small part of his collection. His taste goes to exclusive and rare watches.


Step by step
The brand Tudor stepped out of its "big brother" Rolex’ shadow in 2007 and has been working hard on its own identity. Its strategy is aimed at eye-catching models inspired by the rich past of the brand, which at the same time wants to remain in the 'affordable quality watches' segment. The founder of Rolex, Hans Wilsdorf, founded Tudor in 1946 as a second brand aiming to offer the legendary reliability of his watches to a larger audience at a lower price. Still, Tudor can boast the same industrial platform as Rolex, especially in the field of cabinets and straps, assembly and quality assurance, not to mention distribution and after sales. However, the hours themselves are usually supplied by ETA and 'Tudorised' according to the company's own aesthetic and technical criteria. In the era of vintage and retro, it's no wonder that the brand has begun drawing upon its own treasure room of iconic models. Following the success of the dive watch Heritage Black Bay, based on a 1954 model, it was the turn of the 1973 blue-shaded Chronograph Montecarlo.


In 2014, Tudor completed the Heritage Collection with the Ranger, a sports adventure with an urban adventurous feel inspired by the same 1960's 'toolwatch'. In the meanwhile, the company is crowned with its own house designed and built caliber. The MT-5621 debuted in the simple North Flag and was built as a three-way model for the Pelagos models. Two other caliber versions are used for the new Black Blay models, no copies of older Rolex watches, and not according to the pattern of ETA watches that Tudor has used for decades. With 31.8 and 33.8 millimeters, these calibers, with a 65-hour power reserve, are designed to fit into the space available in the respective cabinets. With their bulky bridges and plates they have a thickness of 6.5 millimeters. The spirals are made of silicon. The new Tudor watches are all certified and settled according to chronometric standards.