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The Zenith 'El Primero'

The Zenith ‘El Primero’ was manufactured for the first time in 1969. And the watch turned to be an exceptional chronograph. Why? The ‘El primero’ was in that time the world’s first automatic, high-frequency watch and it was equipped with a chronograph function.



Zenith El Primero


The tall, narrow building in Le Locle, with close-up high windows to reveal the daylight, demonstrates Zenith's history as independent manufacturing in the enterprising spirit of the industrial revolution. The company, set up in 1865 by George Favre-Jacot as a watch assembly workshop, has made and distributed every watch type, from the simple pocket watch to the most complicated calendar.

After Zenith was sold to the LVMH Group in 1999, the label was thoroughly dusted and perhaps modified a little too much. With eccentric creations, this obsessive watchmaker of all watchmakers suddenly found itself in the shining world of the ‘Haute Horlogerie’. For the 150th anniversary of the company in 2015, their historic building in Le Locle was also dusted. And their beautiful workplace was incorporated into the UNESCO World Heritage List in 2009. In the building there are more than eighty different crafts. New materials and new machines may be used, but faith in tradition remains one of the most important features of the brand with the star. That is the course set by Jean-Frédéric Dufour during the recession, followed by his successor Aldo Magada, who goes on the circuit and even in the stratosphere to demonstrate the character and style of the company's products. .


El Primero

This Zenith ‘El Primero’ was above all the most precise as it was the only chronograph capable of measuring stop times to the nearest tenth of a second, not to mention its exceptional beauty. Zenith introduced a special kind of aesthetic which remains Zenith’ signature for all ‘El Primero’s’ to this day. The ‘El Primero’ has an iconic caliber inside an attractive chronograph and has the perfect size for your wrist.

The primero is the first chronograph around the wrist with automatic winding technique and a frequency of 36,000 vibration per hour. Only few watchmakers had ever ventured to such a high vibration frequency - and none of them with a complication like the integrated chronograph mechanism and the two-sided exciting rotor of the ‘El Primero’. However, the fact that this caliber has gained its fiftieth birthday is due to the revival of the mechanical watch.


Discover our Selection of Zenith Watches
  1. Defy Classic
    Defy Classic
    €6,100.00 Now Only €5,890.00
  2. El Primero Range Rover
    El Primero Range Rover
    €8,900.00 Now Only €5,250.00
  3. DEFY Classic
    DEFY Classic
    €6,100.00 Now Only €4,950.00
  4. Elite 6150
    Elite 6150
    €7,000.00 Now Only €3,590.00


What is patina and how is it done?

'Patina' means an oxidation layer on metal objects. Think, for example, of the gray-green layer that you often see on copper and bronze objects. The formation of a beautiful natural patina layer can take decades.


Patina layers can be formed naturally, but metal objects can also be artificially patina coated by the use of chemicals. This is called with ‘Patination’. For example, this technique is often used in bronze sculptures, where artists use patina layers mainly because of the beautiful shiny structure. Various colors can be obtained by using different chemicals. For example, ‘liver of Sulphur’ or ‘potassium-polysulphide’ is used for a gray to jetty black color, iron nitrate for brown and copper nitrate for green, but numerous applications of chemicals and colors are possible. This technique can also be used for 'discoloration' of, for example, a dial.

Alarm Watches

In todays world, were we all live in a race against time and were minutes matter, the alarm watch still proves itself to be very useful. An alarm watch is able to sound at a pre-set time which is handy for reminding people of certain things, cooking food and waking up. Originally a feature only found in clocks, Eterna’s watchmakers were able to downsize all parts and implement this feature into a watch for the first time in 1908 but only went in to production in 1914. Although not loud enough to wake a person, it was a handy feature to remind people of certain things. The first company who made an alarm watch loud enough to wake a person was Vulcain. Their so called “Cricket” watches came in to production in 1947. The alarm watches really caught on and quickly other brands started developing them. In 1958, Jaeger-LeCoultre released the “Memovox”. This model turned in to the classic we know now and it’s still a part of their collection. Other brands like Breguet have improved the alarm function by making it hearable under water to a depth up to 300m or like Glashütte Original who made the alarm programable up to 30 days in advance. Today, the alarm watch is a pretty rare bird. Because of modern technology and the high cost, these watches are a collectors thing now and rarely seen in the wild. We would surely love to these mechanical wonders more!

Different Types of Watch Crystals

There are different types of Watch Crystals (a list of lower quality to high quality) 

Different Types of Watch Crystals
Plastic glass
A light type of glass which makes it very difficult to break. It is absolutely not resistant to scratches and you immediately notice the durability.
Mineral glass
Mineral glass is stronger than glass made of plastic. The disadvantage of mineral glass is that it can be fragile. It is less sensitive to scratches than plastic glass, but it is certainly not scratch-resistant.
Crystal is again a degree stronger than mineral glass. Thanks to its hardness it is more resistant to scratches.
Sapphire Crystal
The ‘Bentley’ of watch crystals is ... sapphire crystal. Sapphire crystal is a synthetically produced crystal second only to diamond in its hardness, making it extremely durable. It is typically grown in cylindrical sticks called boules, and is slow, expensive and energy-intensive to produce.
Sapphire crystal is therefore highly resistant to scratches. Almost all luxury watch brands make use of this type of watch crystal thanks to its excellent qualities. It’s the best protection a watch face can have but it has of course a slightly higher price tag. 

Take a look at our selection of luxury watches with sapphire crystal.

Ceramic Watches

Nowadays, quite a few luxury watchmakers are using ceramics for their watch cases – and this material is rapidly gaining popularity. Let’s see why.

Ceramic Watches

The pro’s of ceramics

  • Ceramics are hard, really hard.
    Ceramic watches are normally more than three or four times harder than standard stainless steel. This makes ceramic cases very scratch resistant.
  • Ceramics are light.
    Ceramics are lighter than stainless steel and even titanium. Increasing the comfort of wearing a ceramic case watch. 
  • Ceramics will not cause allergic reactions.
    Almost all ceramic watches don’t contain any sort of coating or metals. This means that even people with sensitive skin can still wear a ceramic case or band on their watch without having to worry about the allergic reaction that may follow. 

The drawbacks

While ceramic is extremely durable and can resist scratches and common damages, it is not resistant to shattering. Ceramics tend to crack under stress. If a ceramic watch falls onto a hard surface, there is a good chance that it may shatter.

Ceramic Watches

What is the advantage of buying ceramic watches? Or watches with a ceramic bezel? Well, it’s common known that most watch companies are experimenting with watch materials these days. From stainless steel to pink gold and from titanium to ceramic. Ceramic is a unique material and can be used in de case, bracelet and the bezel of the watch.

Ceramic Watches

What is ceramic?
The ceramic material that is used in a watch is not the typical ceramic as we know it. Ceramic is a high-tech material that is inorganic, nonmetallic and very solid. Some brands combine ceramic powder with other different alloys to make a unique version of the material. So which watch companies use ceramic in their watches?
After years of research and combining ceramic with other alloys, Hublot gave their ceramic material a unique name, ‘cermet’. The first price for strongest gold – Magic Gold – is also for Hublot. The brand combined ceramic with 75% precious gold. But why is the gold so strong? The molten gold is poured into the ceramic under extremely high pressure so all cavities are filled.
Another important brand is Rolex. Their GMT Master ‘Batman’ with Black/Blue bezel is made of ceramic. Rolex is the only brand which can produce two-toned bezels and of course they patented the process.

Pros of ceramics
- Scratch resistant: Ceramic is one of the hardest class materials. It is so tough that it becomes difficult to scratch.
- The color doesn’t fade by the sun as it is unaffected by its ultraviolet rays.
- It can withstand chemical erosion.
- Ceramic is also anti-magnetic.
- It is light weight.
- Ceramic is a hypoallergenic material.

Discover our selection of ceramic watches below.

Only Watch Charity Auction

Charity Auction explained
In most cases a charity auction is organized to aid a person or group in need. They exist to benefit specific foundations, raise money for medical research and to assist countless other organizations. The idea behind charity is to be generous to others who are less fortunate.

Only Watch Charity Auction

The Only Watch Charity Auction
In this case we put ‘The Only Watch charity auction’ in spotlights. This 7th edition is organized by ‘Association Monégasque contre les myopathies’ and auctioned by ‘Christie’s’.
Since 2005, Only Watch has collected more than 25 million euros under patronage of Prince Albert ll of Monaco. Luc Pettavino is the initiator of this international watchmaking charity event.

Watchmaking groups and independent watch brands are brought together by Only Watch with their exceptional timepieces, their creativity and their openness of heart. Only Watch is driven by the warmth and passion of the watch making industry. It reflects the industry’s wide commitment for noble causes. True masterpieces will be auctioned and the money will be donated to scientific and medical research on neuromuscular diseases in general and on Duchenne muscular dystrophy in particular.
The 7th edition of this charity auction began its world tour at the Monaco Yacht Show on 27 September and will culminate on 11 November in Geneva at the Four Seasons Hotel des Bergues.
Some of the participating brands are; Audemars Piguet, Bell & Ross, MB& F, Jaquet Droz, Zenith, Tudor, Hublot, Girard Perregaux, Tag Heuer, Ulysse Nardin, Patek Philippe, Breguet, Montblanc, Blancpain and many more. Each watchmaker will donate a unique watch for auction which is limited to just one piece. The highest bidder will receive an invitation for an exclusive event.

10 Good reasons to buy a Luxury Watch

Let us give you 10 good reasons to buy a luxury watch:  

1. It gives you opportunities. It changes the way people look at you and thus you’ll get more respect. For example: if you have a meeting with a potential client and you wear a nice suit with a nice luxury watch, the client will have more respect for you and it may facilitate things.

2. Women like men with a nice watch because it’s the only type of jewelry a man can wear and it somehow represents the image of the wearer. A nice watch tells a lot about its owner.

3. Investment value. It’s proven over time buying the right watch at the right price increases the value of the watch within years. It will always keep its value and in worse case you’ll have a minimal loss.

4. It enhances your style. And that goes for anything. Whether you wear a nice suit or just casual clothes, it always enhances your style.

5. A great hobby for watch lovers. There is so much behind it and you can go deep into it. And always remember, there is a watch for everybody.

10 Good reasons to buy a Luxury Watch

6. It’s a nice topic of conversation. All around the world people gather at minor or major events to show their watches and talk about it. You can start many conversations because of a nice watch.

7. For some of you it’s not but for most people it is; a nice watch is some sort of a status symbol. Let’s be honest, in the world we are living now, looks matter. So a nice watch is some kind of a subtle display of wealth.

8. It’s a little piece of art around your wrist. Believe it or not there is a reason why some watches cost millions of dollars.

9. A luxury watch has top-quality timekeeping. Beyond the aesthetic aspect there is also timekeeping which is the most important thing about a watch. There is definitely a difference in quality between low-prices watches and watches with a high price tag. A good luxury watch can last for generations if it is well maintained.

10. As we already said, a good watch can last for generations. So it can be passed on from father to son as a nice heritage.


Take a look at our selection of luxury watches below. 

Moonphase Dials

Moonphase dials
A watch with a moonphase indicator shows you the current phase of the moon as you see it in the sky. As the moon passes across the sky, so too does the little moon on your dial. Moonphase complications are often featured on perpetual-calendar watches. The connection between the phases of the moon and the progression of the months is inextricable, though the mechanisms that drive the two complications are completely separate.

Moonphase Dials

There are two sorts of moonphase dials. The first is as we call it a ‘bosom’ moonphase, because of its shape, the second sort is the ‘radial’ moonphase with an indicator hand. Among all luxury watches with moonphase complication the ‘bosom’ style is the most common.

The choice of materials used for the moonphase complication is very important. Why? Usually it’s the complication that uses the most of space on the dial. So it will always be an eyecatcher. Luxury brands like A. Lange & Söhne and Vacheron Constantin offer moonphase timepieces with solid gold discs. Patek Philippe uses sapphire as disc material and a gold surface layer.
Omega & IWC offer moonphase watches with aventurine glass (“Goldstone”). It creates a background luster and gleam the true night sky.

Take a look at our moonphase watches below. 

Race watches

Racing cars and luxury timepieces
In the world of watches we can distinguish different types, but the three most important are: ‘Aviation watches’, ‘Diving watches’ and ‘Race watches’. We have already talked about aviation watches and diving watches, let's talk about the third and last type: ‘Race watches’.
The connection between the world of watchmaking and car racing is strong. Many cars and their drivers functioned as an important inspiration for the production of race watches like the Rolex ‘Daytona’ and the Tag Heuer ‘Carrera’.
Many manufacturers both large and small have created unique and beautiful watches connected to the auto industry. Some pay attention to history as they take their inspiration from oldtimers while others more focus on the modern cars. Anyway, the wide collection of race watches please collectors and enthusiasts of all tastes. Within the line of race watches there are many variations. For example; there are race watches which could work with business casual attire, while other race watches are made for the sport and thus may not be appropriate for casual wear. The most important thing you should know is that most race watches are designed to honor race cars and their drivers. Race watches are not bound by uniformity, they tend to be much flashier. There are only two features which define a good race watch: a chronograph and a tachymeter.

 Race watches

Specific features
What to look for in a race watch?
- Tachymeter: used to make time & distance calculations. The outer marking on the bezel will show you  speed in the unit measured per hour if you measure the number of seconds to travel a known distance.
- 2 pushers to start/stop & reset the second hand.
- Chronograph: Is a separate ‘complication’ (Stopwatch function).
We selected our top race watches for you. Take a look.