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Tagged with 'Tag Heuer'

A Closer Look at the Tag Heuer Carrera

1963 was a big year for both car enthusiasts and watch enthusiasts. 1963 was the year the Porsche released the first 911, and Heuer launched the Carrera.

The Carrera might be one of the biggest and most influential models of the Tag Heuer line-up. The Monaco is of course the most recognizable, but the square shape of the case might put off non-watch enthusiast, while the Carrera has a much more approachable design.

 

 

A CLoser Look at the Tag Heuer Carrera

History Of The Carrera

The Carrera was introduced in 1963 and was designed by Jack Heuer. Jack was the great-grandson of Edouard Heuer, the legendary watchmaker who founded the Heuer watch company in 1860.

Jack wanted to make the Carrera as clean and straightforward as possible. The 1963 Carrera had a very simple design with only two subdials, applied markers and registers on the dial. There was no room for decoration, colors or even a bezel. A new model with three subdials was introduced around 1968. Most of the first generation Carrera’s were powered by a Valjoux movement.

 

The Modern Carrera

Even though the initial thought behind the Carrera was simplicity, modern Carrera’s have a bit more color, literally and figuratively. The Carrera has had countless variations with different colors, sizes and complications over the years. Some modern variations even let go of the chronograph and instead feature a day-date function.

Tag Heuer really turned some heads when they began experimenting with tourbillons. The tourbillon is one of the most challenging complications in horology, and Tag Heuer managed to develop and implement one in their Carrera line at a relatively affordable price point.

While tourbillons from other Swiss watchmakers like Patek Philippe and Audemars Piguet usually carried price tags starting around €100.000 and going well into the millions, Tag Heuer had a different approach. They priced the Carrera Tourbillon at a reasonable €15.000. Don’t get me wrong, 15k isn’t pocket money, but it’s certainly more approachable than the €2 million you have to cough up if you wish to acquire Richard Mille RM27-04 tourbillon. You can pick up a Carrera tourbillon for just €12.850 on Timepiecebank.com. Regular, modern Carrera’s are of course much more reasonably priced.

 

Discover our Selection of Tag Heuer Watches
  1. Monaco
    Monaco
    €6,000.00 Now Only €4,850.00
  2. Monaco
    Monaco
    €5,050.00 Now Only €4,490.00
  3. Monaco Gulf
    Monaco Gulf
    €6,200.00 Now Only €5,150.00
  4. Heritage Calibre 17 Monza
    Heritage Calibre 17 Monza
    €5,100.00 Now Only €4,590.00

 

Why The Tag Heuer Monaco Is Worth Looking Into

The Monaco is one of Tag Heuer’s most iconic and recognizable models. The Monaco has been a hit since 1969, and has been their showpiece ever since.

Why is this watch so important for Tag Heuer? Is it just the special shape, or is there more to this story? Let’s find out!

 

 

TAG Heuer Monaco

McQueen

The Monaco was introduced by Heuer in 1969 in honor of the Monaco Grand Prix. Back then, the Monaco was seen as revolutionary, because it was the first square cased chronograph. When Steve McQueen wore the watch in the 1971 classic ‘Le Mans’, the Monaco was instantly brought to a legendary status. 50 years later and decades after McQueen’s death, the Monaco is still linked to McQueen, and McQueen is still linked to the Monaco.

Heuer discontinued the Monaco in the mid 1970’s. When McQueen was gaining renewed popularity in the 1990’s (even though he died in 1980), Heuer decided to re-introduce the watch in 1998.

The Monaco has had countless variations and different editions, but always with the same recognizable DNA.

 

Innovation

The incredibly popular design of the Monaco didn’t mean that Tag Heuer would just sit around and rake in the profits. They have always invested in improving the movement and experimenting with complications, without affecting the aesthetic too much.

In 2007, Tag Heuer even won the ‘iF Product Design Award’ for the Monaco caliber 360 LS Concept Chronograph. Over 2.200 watches competed, but the new Monaco caliber took home the prize.

 

Most complicated Monaco

Tag Heuer released the Monaco V4, a true horological marvel, in 2004 at Baselworld.

The V4 was a way for Tag Heuer to flex with their craftsmanship and skill, and show the world what they were capable of making. The Monaco V4 had an exceptional belt-driven movement. In 2014, the engineers at Tag Heuer out-did themselves again, and released an updated Monaco V4, the first watch in the world that featured a belt driven tourbillon.

 

Discover our Selection of TAG Heuer Watches
  1. Carrera
    Carrera
    €3,850.00 Now Only €3,250.00
  2. Monaco
    Monaco
    €6,000.00 Now Only €4,850.00
  3. Monaco
    Monaco
    €5,050.00 Now Only €4,490.00
  4. Monaco Gulf
    Monaco Gulf
    €6,200.00 Now Only €5,150.00

 

5 things you didn't know about Tag Heuer

Tag Heuer is one of the most well-known names in horology. Even though they don’t carry the prestige of a brand like Rolex or Patek Philippe, they are a name that people know and recognize, whether they are into horology or not.

Tag Heuer gets most of its brand awareness from their involvement in motorsport. They are a big sponsor in Formula 1, Formula E (electric F1), indie 500, motocross, WTTCC and endurance racing. It’s fair to say that they have dipped their toe and glued their logo on almost every major motorsport event available.

Below, you can find 5 things you didn’t know about Tag Heuer.

 

 

Tag Heuer Monaco

Tag And Heuer Used To Be Two Different Companies

Heuer made watches, Tag was (and is) a private holding company. Tag stands for ‘Techniques d'Avant Garde’.

Heuer Watch Company was acquired by the Tag Group in 1985. From that day, Tag decided to merge both brand names and display both names on the dial. This is why you only see the name ‘Heuer’ on watches older than 1985.

The subsidiary was bought by the LVMH group in 1999 for $740 million.

 

Heuer Used To Be An Olympic Timekeeper.

While Omega currently wears the Olympic crown with pride, Heuer used to be the Olympic timekeeper in the 1920’s. The watches were used during the Antwerp, Amsterdam and Paris Olympics after the first World War. Back then, Heuer made some of the most accurate timepieces available.

 

First Swiss Watch In Space

If you think about ‘space watches’, the Omega Speedmaster Moonwatch should be the first name that pops in your head. A little known fact is that Heuer was even earlier to the party. In 1962, the Mercury ‘Friendship 7’ mission left earth. Astronaut on board John Glenn flew around our precious little planet three times, while having a Heuer 2915A stopwatch on his wrist.

Since this was a simple stopwatch, it didn’t have a strap. A custom elastic strap was made especially for this stopwatch, and was placed over his space suit.

 

Where Does The Name ‘Autavia’ Come From?

The Autavia is one of the most popular and respected models of the brand. It’s a wildly respected watch among collectors and aficionado’s, and the particular model has claimed a whole niche to itself.

But where does this name come from? Autavia comes from a mix of two French words: Auto (car) and aviation (airplanes). Stick them together and you have Autavia. Simple as that!

 

How Steve McQueen Made The Monaco A Legendary Watch.

The Monaco is one of Tag Heuer’s famous and most recognizable watches. The square case was made famous by non-other than actor and legend Steve McQueen. McQueen wore a Monaco in the 1971 movie ‘Le Mans’. McQueen even picked this watch himself, because he thought it would look the part.

McQueen also wore a ‘Chronograph Heuer’ badge on his racing suit. Any round watch would have gone unnoticed in the movie, but the extravagant square shape of the Monaco made it easy for fans to spot and adore this remarkable timepiece.

 

Discover our Selection of Tag Heuer Watches
  1. Monaco
    Monaco
    €6,000.00 Now Only €4,850.00
  2. Monaco
    Monaco
    €5,050.00 Now Only €4,490.00
  3. Monaco Gulf
    Monaco Gulf
    €6,200.00 Now Only €5,150.00
  4. Heritage Calibre 17 Monza
    Heritage Calibre 17 Monza
    €5,100.00 Now Only €4,590.00

 

What It Takes To Be A Good Watch Ambassador

Being a watch ambassador might seem like a dream job. You receive great watches for free, and you just have to wear them, that’s it. Pose for a few pictures and go on with your day and free timepiece.

Having your brand on the wrist of an athlete or celebrity might not be as easy as it sounds. A good ambassador can introduce your brand to millions of new potential customers, but a bad ambassador can really hurt your precious name. Let’s find out how brands should pick ambassadors, and how they certainly shouldn’t pick them.

It’s important to have a brand ambassador who actually likes your products. That might sound like pure logic, but it’s actually harder than it sounds.

 

 

Tom Brady IWC Ambassador

How it should be done

Let’s start with the topic of the month, legendary quarterback Tom Brady. Brady is an American football quarterback player for the Tampa Bay Buccaneers, and is considered one of the best American football players to have ever existed. Brady and his team have been all over the news for the last few days, since he won his 7th Super Bowl on February 7th, an unseen record. He is the first player in history to win 7 Superbowl rings.

Brady has also been an important IWC brand ambassador since 2019. Brady was often spotted wearing IWC watches before he was ambassador, watches he paid full retail price for. He was often seen wearing an IWC Portugieser he received from his wife, and his all-time favorite, the black Top Gun Pilots watch. It was only logical for IWC to approach him and make him the face of the brand, since Brady already had much affinity for IWC.

Since we are talking about IWC, we have to mention Lewis Hamilton. Brady is the all-time best American Football player, Hamilton is the all-time best Formula 1 driver. That’s just by looking at the numbers.

Hamilton is a big IWC fan as well. Hamilton has a big IWC collection, as well as a few unique pieces he proudly wears. He only wears IWC, even in his free time, and even if his contract doesn’t obligate him to do so.

That’s how you build loyalty, and brand loyalty the best publicity money can’t buy.

Hamilton even has a IWC printed on his racing gloves, so it always looks like he is wearing a watch, even mid race.

 

How It Should NOT Be Done

Daniel Craig is an Omega Ambassador (technically James Bond is, but you get the point), and yet Daniel wears northing but Rolex in his free time. Craig only wears Omega on Omega-sponsored events, and takes his watch off when the event is over. Not a valuable ambassador if you ask me.

Christiano Ronaldo is another horrible example. Ronaldo is ambassador for both Tag Heuer and Jacob & Co, already a bad idea if you ask me.

If you look a lavish individual like Ronaldo, a player who earns around €50 million (including sponsorships) a year and only drives Bugatti’s and flies in his private jets, would you associate that individual with €2000 dive watches (like the Tag Aquaracer), or with multi million euro diamond covered tourbillons? Exactly!

Ronaldo is often spotted wearing different million euro Jacob & Co’s and often hangs out with the brand’s founder, Jacob The Jeweler. Meanwhile, Ronaldo never wears a Tag Heuer, unless his sponsorship contact forces him to. Is that really how you want to profile your brand?

 

Tag Heuer

Tag Heuer
Accurate speed measurement in ever greater detail was always Tag Heuer's spirit. The brand has also established a large number of technical milestones, such as the first automatic chronograph caliber with a micro motor (built in 1969 together with Hamilton-Büren, Breitling and Dubois Dépraz). A more recent development is the fascinating V4 movement with string transmission, in honor of the 150th anniversary of the brand. At the same time, Tag Heuer released her first chronograph with a self-timer, caliber 1887, based on Seiko's existing chronograph watch.
Some of the components are manufactured in Switzerland by the company itself and the assembly takes place entirely in-house. Recently, Tag Heuer has expanded its production capacity to meet the strong and growing demand and to protect its independence. Its facilities are also available to sister brands Zenith and Hublot, who are also part of the LVMH Group. Tag Heuer continues to break world-speed records for mechanical escapements. In 2005, the caliber 360 consisted of a standard watch and a chronograph mechanism which has 360.000 vibrations per hour (50Hz) and was capable of measuring hundreds of seconds.

Tag Heuer 

Facts
3 facts about Tag Heuer :

  • Tag Heuer began as a specialist in sports timing thanks to its technical innovations. During the 1920’s, the brand timed the Olympics in Antwerp, Paris and Amsterdam.
  • This special brand was so innovative in timing that they produced and assembled a stopwatch that could measure time to 1/100th of a second.
  • The first Swiss watch in space was a Tag Heuer in contrast to Omega which was the first company to have a watch on the moon.

 
Take a look at our selection of Tag Heuer watches below.