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Tagged with 'IWC'

What It Takes To Be A Good Watch Ambassador

Being a watch ambassador might seem like a dream job. You receive great watches for free, and you just have to wear them, that’s it. Pose for a few pictures and go on with your day and free timepiece.

Having your brand on the wrist of an athlete or celebrity might not be as easy as it sounds. A good ambassador can introduce your brand to millions of new potential customers, but a bad ambassador can really hurt your precious name. Let’s find out how brands should pick ambassadors, and how they certainly shouldn’t pick them.

It’s important to have a brand ambassador who actually likes your products. That might sound like pure logic, but it’s actually harder than it sounds.



Tom Brady IWC Ambassador

How it should be done

Let’s start with the topic of the month, legendary quarterback Tom Brady. Brady is an American football quarterback player for the Tampa Bay Buccaneers, and is considered one of the best American football players to have ever existed. Brady and his team have been all over the news for the last few days, since he won his 7th Super Bowl on February 7th, an unseen record. He is the first player in history to win 7 Superbowl rings.

Brady has also been an important IWC brand ambassador since 2019. Brady was often spotted wearing IWC watches before he was ambassador, watches he paid full retail price for. He was often seen wearing an IWC Portugieser he received from his wife, and his all-time favorite, the black Top Gun Pilots watch. It was only logical for IWC to approach him and make him the face of the brand, since Brady already had much affinity for IWC.

Since we are talking about IWC, we have to mention Lewis Hamilton. Brady is the all-time best American Football player, Hamilton is the all-time best Formula 1 driver. That’s just by looking at the numbers.

Hamilton is a big IWC fan as well. Hamilton has a big IWC collection, as well as a few unique pieces he proudly wears. He only wears IWC, even in his free time, and even if his contract doesn’t obligate him to do so.

That’s how you build loyalty, and brand loyalty the best publicity money can’t buy.

Hamilton even has a IWC printed on his racing gloves, so it always looks like he is wearing a watch, even mid race.


How It Should NOT Be Done

Daniel Craig is an Omega Ambassador (technically James Bond is, but you get the point), and yet Daniel wears northing but Rolex in his free time. Craig only wears Omega on Omega-sponsored events, and takes his watch off when the event is over. Not a valuable ambassador if you ask me.

Christiano Ronaldo is another horrible example. Ronaldo is ambassador for both Tag Heuer and Jacob & Co, already a bad idea if you ask me.

If you look a lavish individual like Ronaldo, a player who earns around €50 million (including sponsorships) a year and only drives Bugatti’s and flies in his private jets, would you associate that individual with €2000 dive watches (like the Tag Aquaracer), or with multi million euro diamond covered tourbillons? Exactly!

Ronaldo is often spotted wearing different million euro Jacob & Co’s and often hangs out with the brand’s founder, Jacob The Jeweler. Meanwhile, Ronaldo never wears a Tag Heuer, unless his sponsorship contact forces him to. Is that really how you want to profile your brand?


Green Is The New Blue

Whether you love them or hate them, green watches are hot. Surprisingly, this hasn’t always been the case. Today, many brands try to experiment with the color green in their own way. Just a few years ago, green watches were as uncommon as red, orange or purple watches are today. They were more seen as a gimmick than as a watch to wear on a daily basis.


green is the new blue

Today, we are going to see which watches had a great influence in making the color green mainstream in watchmaking.

Rolex Submariner LV

Since the release of the new updated 2020 green Submariner, the green Submariner has had 3 big variations: 16610LV (known as the Kermit, made from 2003 until 2010), 116610LV, (known as the Hulk, made from 2010 until 2020), and the latest 126610LV (known as the Starbucks, released in 2020 and still in production). Every model has of course their own variations, but it’s easy to consider these 3 as different models.

The 16610LV ‘Kermit’ was released to celebrate the 50th anniversary of the Submariner in 2003. Even though the latest 126610LV is the only model that is still in production, all three reference numbers are very popular today and highly sought after.

Rolex Daytona 116508 ‘John Mayer’

Another Rolex that has played a huge roll in the mainstream popularity of the color green is the 116508 Daytona, known as the ‘John Mayer’ Daytona.

The watch was released in 2016, together with the stainless steel 116500LN Daytona’s. These steel Daytona’s were such an immense success that they stole all the attention. Meanwhile, models like the yellow gold case with green dial 116508 and white gold case with blue dial 116509 were completely overshadowed. It was until John Mayer claimed in a Hodinkee video in 2019 that he believed that these watches were underrated and that they could be ‘the next big thing’. A few days after the release of the video, the watch became unavailable at retailers and the value of the watch instantly shot up.

Rolex often uses green with their ‘celebrational’ models, where a green dial or bezel is added to an existing model. Think of the 117618LN GMT Master 2 green dial, the olive green Day-Date 40 and the above mentioned 16610LV Kermit.


Panerai is a brand that definitely shouldn’t go unmentioned.

The Panerai Luminor with bronze case and green dial, aka the ‘Bronzo’ was a huge hit when it was released. When people were accusing Panerai that ‘all their watches looked the same’ they responded with the bombshell that was the Bronzo.

A fully bronze Luminor case with a green dial was the right way to refresh their image. Today, bronze is commonly used material in watchmaking, but in 2010, a bronze case was a fairly ‘new’ thing, and green dials were just as rarely seen on sports watches.

10 years later, Panerai offers a large variety of bronze Luminors, as well as a beautiful selection of olive-dial Radiomirs.


IWC has had a few home runs while experimenting with green as well.

IWC doesn’t focus on one certain model or one particular shade of green, but they try to experiment and try different variations.

A few examples: the Spitfire IW326802 and Spitfire dual time zone IW327101 have a bronze case and matte khaki green dial. This gives it a very casual and sporty look. The Pilot Chronograph IW377726 on the other hand has a completely different vibe. The watch has been given a steek case and a ‘Racing Green’ sunburst dial with the classic chronograph layout. This gives it more of a classy, race style vibe.


A rich history
The famous ‘Da Vinci’, with a perpetual calendar, the super anti-magnetic 'Engineer' or dive watches which can even withstand a depth of 2000 meters and have a mechanical depth gauge. The production of high quality and complicated watches is undoubtedly the specialty of the watch manufacturer IWC Schaffhausen. IWC has been producing professional pilot watches and highly sophisticated pocket watches since its foundation in 1868 by Florentine Ariosto Jones, who was an American engineer from Boston. This company is situated by the Rhine, far away from the watch centers in western Switzerland. IWC has its name and existence due to its American founder, who at this site built a hydroelectric power station that he could use for his machines. The perfection of handwork, internal training, the refusal to make mass products: it fits all in the aspire of IWC to make top quality watches. That’s why its watches can last for decades if the owner takes good care. Some models are highly collectible and people are prepared to spend big money on them. The coveted timepieces are manufactured by 390 staff members. Since 2000 IWC is part of Richemont SA.

IWC Watches

Why are people so interested in IWC?
- IWC is a technical innovator. Instead of spending money on marketing and celebrity endorsements, the company focuses on making watches that surpass all technical expectations. The Grand Complication is a good example. This wristwatch has 659 parts and is the most complex watch made since 1990. Another example is the Da Vinci which has a perpetual calendar that stays accurate for 500 years.
- Their best-known watches are the ‘Pilot’s Watches’ of which some models have 7 days power reserve thanks to their innovative mechanical inner work.
- IWC produced many limited-edition watches during the years. Chances are high your limited edition increases in value every year.

Take a look at our IWC watches below.