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Why Omega Makes Their Own Alloys

Back in the day, gold was reserved for dress watches. Only businessmen had the guts to wear gold watches on their suits. Wearing a gold watch on a sweater and jeans would have been like wearing a wetsuit at a business meeting.

Today, gold has become more casual. More and more brands offer gold watches in their line-up. This also means that brands have to go the extra mile to offer ‘special’ gold watches, so they don’t become the a dime in a dozen. That’s why certain brands focus on developing their own precious metals.

Today, we are going to focus on Omega, a brand who has been using and developing their own unique alloys for years. Is making your own unique combinations worth the effort, or is it just clever marketing? Let’s find out.



Omega Seamaster Sedna Gold

Sedna Gold

Sedna gold is an 18k rose gold alloy patented by Omega, and (almost) exclusively used by them since 2013. The material has a unique reddish glow, and can be found over the entire Omega lineup.

Traditional rose gold is usually created by mixing yellow gold, silver and copper. The only downside is that the copper atoms at the surface lose their glow over time, which means that the reddish glow from traditional rose gold is sensible to fading. In short: it loses its bling.

Omega claims to have solved that issue by switching from silver to palladium. This makes the alloy slightly more pricy (palladium is more than 100x more expensive than silver per gram), but this gives the alloy a resistance to fading. The reddish glow should remain over time without fading away. Compared to Rolex’s Everose, the Sedna gold feels much ‘redder’ and darker. The shade almost leans to the color of copper.

Even though Sedna gold is exclusively for Omega, Blancpain had the permission to release a Sedna gold Fifty Fathoms Bathyscaphe in 2015. Omega and Blancpain both belong to the Swatch Group.



Moonshine is Omega’s brand new kind of yellow gold, and was introduced in the 50th anniversary Apollo 11 Speedmaster in 2019. Moonshine is made of gold, copper, silver and palladium. This results in a unique alloy that’s much more durable than 18k yellow gold, but with a softer shade compared to regular gold. The color is developed to represent the moon’s soft yellow glow.



Canopus is Omega’s approach on white gold. Canopus is a mixture of 75% gold and 20% palladium with small parts platinum and small parts rhodium. The alloy is known for its durability and high brilliance, and can be found on the 2021 Canopous Speedmaster.


Discover our Selection of Omega Watches
  1. Speedmaster Professional Moonwatch
    Speedmaster Professional Moonwatch
  2. Olympic official timekeeper
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  4. De Ville Prestige
    De Ville Prestige
    €3,300.00 Now Only €2,890.00


Why Snoopy deserves his place on the Omega Speedmaster

Snoopy and Omega have always had a very close and interesting connection. So far, Omega has released 3 different Snoopy editions, each one more impressive and more sought after than the last one.

But why? Why does a titan like Omega put a cartoon character on their dials, and why Snoopy? Why not the Simpsons or Garfield? (Off the record, how cool does a Garfield Speedy sound!)

Timex also uses Snoopy on their watches. Is there a link between Omega and Timex, or is this a mere coincidence? Let’s find out!



Omega Speedmaster Snoopy

Why is he on there?

The Snoopy on the Omega watches doesn’t represent the cartoon figure, but it represents the prestigious Snoopy award. The Snoopy on Timex has nothing to do with this award, they just want to make funny looking watches.

Omega received the ‘Silver Snoopy Award’ from NASA in 1970, the highest honor one can receive while working on a space program. The award is only given to a NASA employee, supplier or individual who has delivered an outstanding effort or contribution for space exploration. Omega received the honor because of the events that occurred at the Apollo 13 mission.

Mid-flight, an oxygen tank of the Apollo 13 capsule exploded. This explosion knocked out most of the electrical supplies on board. The astronauts lost most of their navigation equipment, and the blast blew them way off course. In other words: they were floating in space with no idea where they were going. This is where their Omega watches played a big role. All their electrical equipment and radars were down, but the mechanical gears in their hand-wound Speedmasters worked just fine.

The crew used their chronograph to time the ignition of the rockets to get the capsule back on the right course. This was a tricky job, since overtiming or under timing would result into the crew missing earth and flying into eternity. Once the crew was close to earth, the chronograph was once again used to time the ignition of the rockets to slow them down.

The astronauts all got out without a scratch, all thanks to their Omega Speedmasters.

Because of the important role Omega played during this unfortunate event, Nasa gave Omega a Silver Snoopy award to recognize the importance of the Speedmaster, especially on the Apollo 13 mission.

So far, Omega has released three Snoopy editions to celebrate and commemorate their award and the role they played in saving the mission and the astronauts’ lives. Which one is your favorite?


Discover our selection of Omega Speedmaster Moonwatches

5 things you didn’t know about Omega

Scarface wore an Omega

In the 1972 classic Scarface, Tony Montana, played by Al Pachino wore a gold Omega. He wore an Omega La Magique, a rare model of wich only 261 pieces were made.

Ringo Starr was a big Omega fan.

Ringo Starr wore an Omega time computer LED. He had received this watch from his good friend Keith Moon, who was the drummer of The Who. The watch was sold at auction to a Beatles fan for about €10.000.

The most expensive Omega

The most expensive Omega ever sold at auction was sold for 1,428,500 Swiss francs, which is about 1.2 million euro. It looks very normal and minimalist, but it’s a really important watch, historically speaking. This watch was one of the very first to employ a tourbillon in a wristwatch. It was made in 1947. Back then, tourbillons were only made for desk clocks. This watch is in a way the father of tourbillons as we know them.

Omega is the official Olympic timekeeper

This is a title that Omega has earned, not bought. They have been the official timekeeper of the Olympics since 1932, and have never disappointed.

The Seamaster is the oldest model in the current line

The Omega Seamaster was launched to celebrate the 100 year anniversary of the brand in 1948. It has been in production ever since, making it the oldest model in the current line.

5 Omega models you didn’t know existed

Omega today exists for the majority of Seamasters and Speedmasters. Even though their modern line-up is way bigger than these two, the Seamaster and Speedmaster claim most of the attention. Here are 5 Omega models you did not know existed.

Speedmaster 1045 TV dial

The Speedmaster TV dial is a weird one. Omega made some Speedmaster with LCD screens, but this one attracts the most frowns. Due to low success, it was quickly discontinued and forgotten.

Omega Triple date moonphase 2471-1

This watch was made in the late forties and early fifties, and looks just amazing. I wouldn’t mind if Omega would bring these back.

Omega Cosmic 1951

This is the least Omega looking Omega.

Omega La Magique

The Omega La Magique is a rare bird, only 216 pieces were ever made. It also has a famous fan: Tony Montana. In the 1983 classic Scarface, Al Pachino wore an Omega La Magique.

Megaquartz Seamaster 1000

This one is actually a prototype. It was never in production, but can be found in the Omega museum. It has a lot of DNA of the Ploprof.

Celebs And Their Watches

The life of celebrities is one that fascinates many. They inspire a lot of people by what they do and what they wear. This also goes for watches. When celebrities are seen with a specific watch, demand goes up significantly. Social media also plays a great role in this. People follow their favorite celebrities on all these different channels and get updates and photos of their lives multiple times a day. That’s why brands want to have brand ambassadors to sport their watches.

David Beckham and Lady Gaga are both ambassadors for Tudor. Beckham started working with Tudor since 2017 and kicked off the “Born To Dare” campaign. Before that, he was an ambassador for Breitling since 2012. Lady Gaga also joined the team in 2017 and is Tudor’s first female ambassador.

Daniel Craig represents Omega. Although James Bond started of wearing Rolex, Daniel has been wearing Omega watches during his entire Bond career.

Richard Mille works together with Rafael Nadal. By now, 4 models bear Nadal’s name. All 4 watches have a tourbillon, normally a delicate, complex and relatively fragile complication. But these watches are worn by Nadal during his games so Richard Mille designed them to be super light and to withstand extreme shocks up to 10.000G’s. The lightest model, the RM27-01 only weighs 18,83 grams, that’s including the strap!

John Mayer is a big watch fanatic. His collection is apparently worth in the millions. He is a collector with a passion for new and vintage watches. He was featured on Hodinkee’s “Talking Watches” were he brought a small part of his collection. His taste goes to exclusive and rare watches.


Despite the competition within the swatch group, the brand can still maintain itself well as the group's flagship, as well as a timepiece for some of James Bond's last incarnations, and the 2010 Vancouver Winter Games.


Omega, originally formed in 1848, played also an important role in the history of the Swiss watch industry. In 1930, it merged with Tissot to SIHH, which in turn fused to the Swatch Group with watch conglomerate ASUAG in 1983, with Omega as a top brand.
In the 1990s, the brand gradually gained a place in the Chinese market and gained solid ground in Asia. This also led to an explosive growth in production figures, bringing Omega to the same level with Rolex. In the meantime, Omega is again in the forefront of the race, with technology as a key. Omega has introduced the innovative coaxial escapement into various collections putting the brand in its segment again at a technological top position. In July 2013, Omega officially revealed its new anti-magnetic watch to 15,000 Gauss, which in the coming years will take place in more and more models of the brand.
According to their promise, Omega presented 6 new "Master Chronometer" watches at Baselworld 2016. They all comply with the strict standards of the COSC, but also with the strict tests of the Swiss Federal Metrological Institute (METAS).
After years of enjoying the benefits of decentralization, Omega now seems to return to the old manufacturing concept of all production fields under one roof.

Take a look at our Omega models below.

Omega and the Moon

Omega’s participation in the legendary space race began unofficially on October 3th 1962 when NASA astronaut Wally Schirra wore his own personal Speedmaster on the Mercury-Atlas 8 Sigma 7 mission. NASA saw this and began a research about this timepiece.

Omega on the Moon

Then in 1965, NASA qualified the Speedmaster for manned space missions. The fourth edition Speedmaster outperformed chronographs from three other manufacturers during a bunch of stress tests taken by NASA to determine viability for the space program.On March the 23th 1965, the first manned Gemini flight launched the ‘Molly Brown’ capsule into space, and you know what? The iconic Omega Speedmaster was on board!Then weeks later, astronaut Edward White made a picture of his Speedmaster during the first American spacewalk, and the watch became instantly famous. His extra-vehicular activity was an unbelievable achievement but it was a bit overshadowed by the first lunar landing on July 20 1969. On this historic day, astronaut Buzz Aldrin stepped onto the surface of the Moon. The moon has only one-sixt the Earth’s gravity but his 'Speedmaster' performed flawless. It passed the ultimate test; performing in an environment devoid of atmosphere and foreign to mankind. From that moment on, the Speedmaster was reborn as ‘the Moonwatch’. Only twelve men have set foot on the moon since 1969. And each of them wore a Speedmaster during their respective missions.The Speedmaster gained more fame as the mission of Apollo 13 was aborted at 200,000 miles above earth when a service module oxygen tank exploded. The crew, who wore the famous Speedmaster Professional, used the chronograph to time the fuel burns critical to achieving the proper trajectory for re-entry. Omega became the standard choice for the most of the world’s top space agencies.

This year Omega celebrates the 60th birthday of its iconic ‘moonwatch’. Take a look below for our selection of Omega’s moonwatches.

The Co-Axial Escapement

If we think about co-axial movement, the name ‘Omega’ comes up at first. And that’s not hard to explain as Omega launched their first watch with co-axial escapement in 1999. This complicated movement was invented in 1974 and patented in 1980 by George Daniels, an English watchmaker. The difference between a traditional lever and the co-axial one lies in the method of imparting the energy replenishment to the oscillator. 

Let’s focus on this famous co-axial movement. How does it function?

The Co-Axial Escapement
The system features 3 pallets that separate the locking function from the impulse, avoiding the sliding friction of the lever escapement. Because the part of a watch movement that suffers the most is the escapement. This part regulates the time-keeping of the watch. George Daniels’s first concept used two escapement wheels side by side that engaged a single lever to impulse the oscillator. But with further research he invented a system with 2 wheels on the same ‘axis’. He made a lever with 3 pallet stones and a balance roller with its own pallet stone. Now comes the most important part; the impulse angle of the lever escapement was reduced from 52 degrees to 30 degrees in the co-axial escapement.

The advantage of the co-axial movement:
The main advantage is the manner of the transmission of force. It happens in an almost ‘tangential’ manner, which removes most of the friction and reduces wear and tear. But important for the wearer is that it practically eliminates the need for lubrication the escapement. The movement can go up to 7 or 8 years between servicing instead of 3 to 5 years.

The disadvantage of the co-axial movement:
Of course this innovative system has higher costs because it needs a very high level of precision to make. Each measurement must be rigorously respected!

Take a look at our ‘co-axial’ selection of Omega below.

Focus on Omega Speedmaster

Omega Speedmaster

The Speedmaster is one of Omega’s most iconic series. The Speedmaster Professional or "Moonwatch" is the best-known and longest-produced. It was worn during the first American spacewalk. The Speedmaster was not originally designed for space exploration. Instead, it was introduced in 1957 as a sport and racing chronograph following on from the early chronographs of the 1920s and 1930s.