The life of celebrities is one that fascinates many. They inspire a lot of people by what they do and what they wear. This also goes for watches. When celebrities are seen with a specific watch, demand goes up significantly. Social media also plays a great role in this. People follow their favorite celebrities on all these different channels and get updates and photos of their lives multiple times a day. That’s why brands want to have brand ambassadors to sport their watches.
David Beckham and Lady Gaga are both ambassadors for Tudor. Beckham started working with Tudor since 2017 and kicked off the “Born To Dare” campaign. Before that, he was an ambassador for Breitling since 2012. Lady Gaga also joined the team in 2017 and is Tudor’s first female ambassador.
Richard Mille works together with Rafael Nadal. By now, 4 models bear Nadal’s name. All 4 watches have a tourbillon, normally a delicate, complex and relatively fragile complication. But these watches are worn by Nadal during his games so Richard Mille designed them to be super light and to withstand extreme shocks up to 10.000G’s. The lightest model, the RM27-01 only weighs 18,83 grams, that’s including the strap!
John Mayer is a big watch fanatic. His collection is apparently worth in the millions. He is a collector with a passion for new and vintage watches. He was featured on Hodinkee’s “Talking Watches” were he brought a small part of his collection. His taste goes to exclusive and rare watches.